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AAA 2008 Client Transfer Survey
by Roman H. Kepczyk, CPA.CITP (April 20, 2008

CPA firms have traditionally mailed or physically delivered copies of tax returns, audit reports, and other work product to clients, but with today’s emphasis on the “less paper” environment, more and more CPA firms are sending these files in an electronic format using email, portals, fax machines or other digital media such as CDs and USB flash drives. To find out specifically what tools firms are using and to what extent, the Association for Accounting Administration surveyed its members earlier this year and had 74 member firms participate.  Below, we summarize the findings of the 2008 AAA Client Transfer Survey.

Email was the dominant tool utilized for transferring files with 77% (57 of 74) of respondents saying they regularly used it.
  The survey also asked how many firms would forward files to other parties at a specific client request and 73% (54 of 74) of firms stated they did so.  Surprisingly, only 41% (30 of 74) utilized passwords or encryption on these emails or files, which shows that there is a risk of exposure of these documents, many of which contain confidential information.  Within the respondents, using Adobe or Microsoft Word/Excel passwords on the attached documents was the most common response, but there was no dominant password/encryption tool being utilized by more than 5% of the respondents.

The next most utilized tool by respondents to transfer client files was a portal with 43% (32 of 74) of the survey participants having one in place.
  Interestingly, of the 42 firms that did not have a portal at the time of the survey, 23 (55%) planned to add one during 2008.  Within the vendors selected, CCH accounted for approximately 34% (11 of 32) of the portals between their external FileShare utility and their internal CCH Document Portal that integrates with their Document Management product.  Thomson was next with 19% (6 of 32) of respondents having a portal utilizing either the GoFileRoom or Creative Solutions Virtual Office products.  The remaining firms either utilized a web service such as Mozilla, Service2Client, Family Office Network or built their own with tools such as Microsoft SharePoint.  Firms were almost evenly split as to whether they hosted their own portal internally or used an external provider (which accounted for slightly more users).  While integration of the portal with the firm’s document management application would improve overall usability and workflow, only 28% (9 of 32) had their portal and DM product linked at the time of the survey.

Within respondents that had a portal, the majority had setup accounts for less than 10% of their clients, but this number was expected to increase by the respondents.
  The primary users of the portal were the tax departments (84%, 27 of 32), followed by client services/bookkeeping (50%, 16 of 32) and then audit (44%, 14 of 32). Some firms were also using their portal for retirement benefits administration and management advisory services.  Only one firm charged a direct fee to utilize the portal ($50/year) but two firms stated that they had built the cost into their tax return pricing.

The survey also asked who was responsible for setting up user accounts and found that two-thirds of those with portals utilized administrative personnel.
  In addition, 34% utilized their IT department to setup accounts and 19% of those with portals had their tax/audit professional staff set up client accounts directly.  To provide passwords to clients, three-fourths (24 of 32) of the firms with portals provided them via email, while almost 38% (12 of 32) utilized the telephone.  Interestingly, only one firm notified clients of their password via traditional US mail and two firms made clients do their own set up including deciding their own passwords prior to using the portal.

Fax machines have long been utilized for transmitting documents and today 39% (29 of 74) of respondents utilized a digital fax system that created a digital file and delivered it electronically via email to the appropriate recipient within the firm.
  36% (27 of 74) respondents stated that for outbound faxes that they contacted the client first to let them know they were sending a document.

The survey went on to ask what physical media was utilized by clients to bring in data and surprisingly 73% (54 of 74) utilized CDs, while 70% (52 of 74) were using USB flash drives (many of which had the firm’s logo embedded on them).
  In addition 39% (29 of 74) were still using ZIP disks and 23% (17 of 74) were still using floppy disks, so firms should take note and keep at least one machine with these different drives available.  Firms should also make sure that they include the destruction or deletion of this media in their document retention policies, which 18% (13 of 74) stated they had in place.

Another aspect of working with data transfer is the firm’s own employees working from remote sites to move data to and from the firm.
  For firm personnel working from remote sites to access client data housed within the firm’s network 30% (22 of 74) of the respondents stated they utilized Microsoft Windows Terminal Services, 26% (19 of 74) utilized Citrix, and 7% (5 of 74) utilized a virtual private network (VPN).  For firms having individuals utilize a remote control solution within their office for the same purpose 12% (9 of 74) utilized Windows XP Remote and 12% (9 of 74) utilized GoToMyPC.

CPA firms will continue to innovate in the ways they work more effectively with clients through the use of digital means such as email, portals, digital faxes and other media.
  The Association for Accounting Administration will continue to deliver information and solutions to member firms through the use of these surveys and content to help you improve your firm. 

Roman H. Kepczyk, CPA.CITP is president of InfoTech Partners North America, Inc. and an Advisory Board Member of the Association for Accounting Administration
.  This article was originally printed in the AAA Alert newsletter.

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